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Cultural Perception is Key

By helen@bannigan.com • June 10, 2020 • Culture
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What do you think of when you see a swastika? If you’re like the majority of people in the world today, it does not give you a particularly warm and fuzzy feeling.

However, the swastika has been around for over 3,000 years and in the past commonly symbolized goodness and luck, up until its use by the Nazis in Germany. The now reviled image was used by cultures all over the world, including early Christians, Jews, Hindus, Buddhists and even Native Americans.

In more recent history, the swastika was still prominent just before the rise of the Nazi party. A few American uniforms featured the symbol in World War I, Coca Cola used it in advertising and, sports teams even took its name. The Nazis deeply complicated the swastika’s long existence as a symbol for good, and looking back upon its thousands of years of prominence in cultural history can yield some results that appear incredibly strange with contemporary eyes.

To salvage the image, it has been proposed that the clockwise version of the swastika should represent evil while counterclockwise would represent goodness.

Either way, it’s an intriguing example of how perception matters. How we view the world isn’t necessarily how others view it.

Acknowledging that fact is the first step towards having a more global mindset that will serve us well in the world of today.

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About the Author

helen@bannigan.com

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    WELCOME HOME.

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    Seven countries. Forty-odd years of packing boxes, learning new currencies and languages, getting things gloriously wrong, and figuring it out anyway. After all that, I've come to believe that home isn't a place — it's a feeling you learn to carry with you, and occasionally stumble into somewhere unexpected. Consider this one of those places. This blog is where I think out loud about culture, identity, leadership, and the endlessly entertaining business of being human across borders. Pull up a chair. Put your feet up. Disagree with me. Share what resonates. That's the whole point. And if somewhere along the way you find yourself wondering whether I might be useful to you — whether that's helping your team actually work across cultures rather than just survive them, speaking at your next leadership event, or joining us for something altogether different at our 17th-century palazzo in the Sabine Hills of Italy — the door is open. It usually is. No hard sell. Just a warm welcome. And perhaps a cup of tea. Come find me: helen@bannigan.com · bannigan.com Curious what Executive Cultural Coaching actually means in practice? Scroll down — I promise it's more interesting than it sounds.
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    Our workshops (in-person and virtual) give executives and their teams the self-awareness, practical tools, and genuine understanding of other cultures needed to build trust, communicate effectively, and lead with confidence across borders. Less theory, more “here’s what to actually do on Monday morning.”

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